An art expert sees a ten-million-dollar sculpture and in a flash realizes it is fake. A fire-fighter makes a split-second decision to get out of a blazing building just before it collapses. A marriage analyst studies a fifteen-minute video of a couple and accurately predicts whether they will stay together. A police officer reads a life-or-death situation in the heat of the moment. A speed dater suddenly clicks with the right person . . . Blink is all about those moments when we 'know' something without really knowing why, and how this ability is one of the most powerful we possess. A snap judgement made very quickly, Malcolm Gladwell reveals, can actually be far more effective than one made deliberately and cautiously. By blocking out what's irrelevant and focusing on narrow slices of experience, we can read a seemingly complex situation in the blink of an eye - and discover a radically new way of understanding the world.