Maximize the Middle

A Playbook to Get from Start to Finish

Cover Art for 9780735218079, Maximize the Middle by Scott Belsky
ISBN: 9780735218079
Publisher: Portfolio
Published: 9 October, 2018
Format: Hardcover
Language: English
Links
Editions:
1 other edition of this product

NATIONAL BESTSELLERNAMED ONE OF THE MOST INSPIRING BOOKS OF 2018 BY INC.NAMED ONE OF THE BEST STARTUP BOOKS OF ALL TIME BY BOOKAUTHORITY The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today’s top start-ups. Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood.    Broken into three sections with 100+ lessons, this no-nonsense book will help you: • Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. • Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs. • Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.

Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Shop Preferences

Customize which shops to display. You can include the following shops by logging in to change your settings.

Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Historical Prices

Loading...
This graph is for informational purposes only. Occasionally pricing data is captured incorrectly, through bugs in Booko or the stores supplying data, which may distort the graph, providing undue hope that even lower prices sometimes appear.

Recently Updated