The Twenty-First-Century Media Industry
Alan B. Albarran, Alexander Cohen, Douglas A. Ferguson, James R. Walker, Jennifer McClure, Jennifer Meadows, Joan Van Tassel, John Allen Hendricks, Lily Zeng, Maria Williams-Hawkins, Mary Jackson Pitts, Robert Bellamy, Robert Gross, Stephen Phipps, Suzy S
ISBN: | 9780739140055 |
Publisher: | Lexington Books |
Published: | 22 June, 2010 |
Format: | eBook |
The Twenty-First-Century Media Industry
Alan B. Albarran, Alexander Cohen, Douglas A. Ferguson, James R. Walker, Jennifer McClure, Jennifer Meadows, Joan Van Tassel, John Allen Hendricks, Lily Zeng, Maria Williams-Hawkins, Mary Jackson Pitts, Robert Bellamy, Robert Gross, Stephen Phipps, Suzy S
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are ada
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