13-digit ISBN is 9780743272094 Targeted primarily at single women looking for a clear formula that leads in the direction of marriage, Love Smart also aims to refresh current marriages that feel a bit lacking. Whether readers find it helpful will depend partially on their sense of humor—Dr. Phil titles one chapter "Bag 'em, Tag 'em and Take 'em Home", a pretty fair example of the rest of the jokes and the general attitude of the book's advice. Marriage is what it's about, and the dating game has specific rules that, once learned, any "player" can use to succeed. While not quite as strict as the infamous The Rules, this is a manual that treats marriage as a prize, winnable only by those who regard old-fashioned rules as the only possible set. An early exercise suggests that women make detailed lists of the qualities they're looking for in a mate; five broad categories cover everything from social skills to physical appearance. Once a clear picture is formed of the ideal partner, it all boils down to marketing. Dr. Phil discusses conversation skills such as developing "icebreaker" questions and even digs up some of the old-school techniques that suggest checking headlines just to offer up-to-date topics, and making sure to ask questions about your date, rather than revealing much about yourself. Suggestions for internet dating are included in a separate chapter, and later chapters go into specific questions that cover personal background and relationship hi