Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

How New Marketing is Transforming the Business World (and How to Thrive in It)

Cover Art for 9780749929480, Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it) by Seth Godin
ISBN: 9780748129263
Publisher: Hachette
Published: 3 February, 2011
Format: eBook
Links Hachette
Editions:
5 other editions of this product

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted wi

Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Shop Preferences

Customize which shops to display. You can include the following shops by logging in to change your settings.

Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Historical Prices

Loading...
This graph is for informational purposes only. Occasionally pricing data is captured incorrectly, through bugs in Booko or the stores supplying data, which may distort the graph, providing undue hope that even lower prices sometimes appear.

Recommended