| ISBN: | 9780749928315 |
| Publisher: | Piatkus Books |
| Published: | 10 January, 2008 |
| Format: | Hardcover |
| Links | Australian Libraries (Trove) |
| Editions: |
5 other editions
of this product
|
An analysis of current marketing practices argues that established brands are losing growth potential by using strategies that are inconsistent with their products, making recommendations for utilizing options that are more compatible and effective.
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