Market Segmentation: How to Do It, How to Profit from It
How to do it, how to profit from it
Malcolm McDonald
ISBN: | 9780750659819 |
Publisher: | Elsevier Limited |
Published: | 1 October, 2004 |
Format: | Paperback |
Language: | English |
Links | Australian Libraries (Trove) |
Market Segmentation: How to Do It, How to Profit from It
How to do it, how to profit from it
Malcolm McDonald
- McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key marketing technique* Usable by students and executives, for whom the practical, step-by-step approach is designed* Leading author team in the field
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