Advanced Focus Group Research

Cover Art for 9780761912491, Advanced Focus Group Research by Edward F. Fern
ISBN: 9780761912491
Publisher: Sage Publications (CA)
Published: 30 June, 2001
Format: Paperback
Language: English
Links Australian Libraries (Trove)
Editions:
1 other edition of this product
Saving: Saving: $184.00 or 93%

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

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