ISBN: | 9780761986379 |
Publisher: | SAGE Publications, Inc |
Published: | 9 September, 1999 |
Format: | Paperback |
Language: | English |
Links | Australian Libraries (Trove) |
Editions: |
7 other editions
of this product
|
The key theme of this textbook is the reciprocal interplay between media and society: media shapes society, and society shapes media; media creates individuals' reality, but individuals in turn shape the construction of the media. Illustrated throughout with charts, graphs and photographs, Media//Society examines issues such as: the economics of the media industry; political influence on media; social inequality and media representation; media audiences and the construction of meaning; and the future of media in a changing global culture.
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