Low Budget/High Quality Design: The Art of Inexpensive Visual Communication (Practical Design Books)

Cover Art for 9780823028795, Low Budget/High Quality Design: The Art of Inexpensive Visual Communication (Practical Design Books) by Steven Heller
ISBN: 9780823028795
Publisher: Watson-Guptill
Published: 1 April, 1997
Format: Paperback

Addressing the issue of how to design effective and inexpensive pieces, the authors examine the variables in a budget and look at examples of low-cost design in a range of products including posters, catalogues, books, advertisements, self-promotion pieces and corporate identity campaigns. The authors then look at how the designer can maximize affordable materials and discuss the possibilties of using one or two colours, choosing economical paper or taking advantage of desktop publishing systems. The book is aimed at graphic designers and art directors.

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