Segmenting the Mature Market: Identifying and Reaching America's Diverse, Booming Senior Markets
Morgan Levy
ISBN: | 9780936889412 |
Publisher: | Amer Demographics Books |
Published: | 1 January, 1993 |
Format: | Paperback |
Segmenting the Mature Market: Identifying and Reaching America's Diverse, Booming Senior Markets
Morgan Levy
People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence.
Shop Preferences
Customize which shops to display. You can include the following shops by logging in to change your settings.