The marketplace is chock full of books on business and entrepreneurship. To the credit of many visionary business authors, some of these books are actually good reads. "The App Millionaire," however, is a book that only comes around once in a decade, if that. The genius of "The App Millionaire" is that it forces you to take a close and personal look at your business goals while challenging your approach on business development. The "App Millionaire" turns traditional business thinking on its head. Instead of the axiom of "think big," the author, Greg Shealey, PhD suggests you "think small." He advocates for very small business development, as in micro-business small. This philosophy of micro-business entrepreneurship has afforded many people the opportunity to own profitable businesses with advantages to traditional business models such as very little overhead, a quick start-up time, and lower risk, just to name a few. He believes the advantages of a micro-business far out weigh the advantages of large business development. Take a quick read for yourself, do the math, weigh your options, and draw your own conclusion.