Principles of Integrated Marketing Communications
Lawrence Ang
ISBN: | 9781107649187 |
Publisher: | Cambridge University Press |
Published: | 2 January, 2014 |
Format: | Paperback |
Language: | English |
Links | Australian Libraries (Trove) |
Editions: |
6 other editions
of this product
|
Principles of Integrated Marketing Communications
Lawrence Ang
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.
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