Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
The Classic Guide to Creating Great Ads
Luke Sullivan
ISBN: | 9781119164036 |
Publisher: | Wiley |
Published: | 19 January, 2016 |
Format: | eBook |
Language: | English |
Editions: |
15 other editions
of this product
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
The Classic Guide to Creating Great Ads
Luke Sullivan
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll le
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