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ISBN: | 9781119363743 |
Publisher: | Jossey-Bass |
Published: | 25 August, 2016 |
Format: | eBook |
Editions: |
1 other edition
of this product
|
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to D
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