Consumer Behaviour
Perspectives, Findings and Explanations
O'Shaughnessy, John
ISBN: | 9781137003768 |
Publisher: | Palgrave Macmillan |
Published: | 4 December, 2012 |
Format: | Paperback |
Language: | English |
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Consumer Behaviour
Perspectives, Findings and Explanations
O'Shaughnessy, John
A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.
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