The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
Enrico Trevisan
ISBN: | 9781138274112 |
Publisher: | Routledge |
Published: | 9 September, 2016 |
Format: | Paperback |
Language: | English |
Editions: |
2 other editions
of this product
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The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
Enrico Trevisan
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers re
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