Models of Opportunity
Adam J. Bock, Gerard George
ISBN: | 9781139234184 |
Publisher: | Cambridge University Press |
Published: | 16 February, 2012 |
Format: | eBook |
Models of Opportunity
Adam J. Bock, Gerard George
Entrepreneurship is changing. Technology and social networks create a smaller world, but widen the opportunity horizon. Today's entrepreneurs build organisations and create value in entirely new ways and with entirely new tools. Rather than just exploit new ideas, innovative entrepreneurs design organisations to make sense of unlikely opportunities. The time has come to overhaul what we know about entrepreneurship and business models. Models of Opportunity links scholarly research on business mo
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