Webs of Influence: The Psychology of Online PersuasionThe Secret Strategies That Make Us Click
The Psychology Of Online Persuasion
Nathalie Nahai
ISBN: | 9781292134604 |
Publisher: | Pearson Business |
Published: | 10 March, 2017 |
Format: | Paperback |
Language: | English |
Editions: |
1 other edition
of this product
|
Webs of Influence: The Psychology of Online PersuasionThe Secret Strategies That Make Us Click
The Psychology Of Online Persuasion
Nathalie Nahai
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way. "Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web."Jamie BartlettAuthor of The Dark Net "Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!"Dr Thomas Chamorro-PremuzicProfessor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments
Shop Preferences
Customize which shops to display. You can include the following shops by logging in to change your settings.