Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Building, Measuring, and Managing Brand Equity, Global Edition

Cover Art for 9781292314969, Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition by Kevin Keller, Vanitha Swaminathan
ISBN: 9781292314969
Publisher: Pearson
Published: 15 October, 2019
Format: Paperback
Language: English
Editions:
5 other editions of this product

Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI))

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