Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Building, Measuring, and Managing Brand Equity, Global Edition
Kevin Keller, Vanitha Swaminathan
ISBN: | 9781292314969 |
Publisher: | Pearson |
Published: | 15 October, 2019 |
Format: | Paperback |
Language: | English |
Editions: |
5 other editions
of this product
|
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Building, Measuring, and Managing Brand Equity, Global Edition
Kevin Keller, Vanitha Swaminathan
Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI))
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