Research Methods for the Behavioral Sciences

Cover Art for 9781305104136, Research Methods for the Behavioral Sciences by Frederick J Gravetter
ISBN: 9781305104136
Publisher: Wadsworth Publishing Company
Published: 1 January, 2015
Format: Hardcover
Language: English
Editions:
6 other editions of this product

RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, helps readers see how interesting and exciting experimental and nonexperimental research can be. Inviting and conversational, the book leads readers through the research process from start to finish. It begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step presentation emphasizes the decisions researchers must make at each stage of the process. The authors avoid a cookbook approach by linking terminology with applied concepts; their lecture in a book style makes the text accessible by emphasizing discussion and explanation of topics. Examples and content throughout the book reflect the most current APA guidelines. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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