CB (with CB Online, 1 Term (6 Months) Printed Access Card)

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Cover Art for 9781305577244, CB (with CB Online, 1 Term (6 Months) Printed Access Card) by Barry J. Babin, Eric Harris
ISBN: 9781305577244
Publisher: South-Western College Pub
Published: 3 February, 2017
Format: Paperback
Language: English
Editions:
2 other editions of this product

Created through a "student-tested, faculty-approved" review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price.

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