Made to Stick
Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath
ISBN: | 9781400064281 |
Publisher: | Random House |
Published: | 31 January, 2007 |
Format: | Hardcover |
Language: | English |
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Saving: | Saving: $51.02 or 69% |
Made to Stick
Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.
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