Cheating, argues author David Callahan, is no longer the exclusive purview of lowlife criminals, slick hucksters, and shady characters with ace cards shoved in secretive places. Now everyone's doing it and because everyone sees everyone else doing it, they keep on doing it. Callahan says the trouble begins in America's brutally competitive economic climate, which rewards results and looks the other way when it comes to the ethical and even criminal transgressions of those who come out on the winning end. Certainly there is no shortage of examples of cheating from the business community, and Callahan nimbly dissects the dishonest actions of the usual suspects (Enron, WorldCom, Global Crossing) to demonstrate how that same mentality extends out to our educational system, amateur and professional sports, the news media, and even the lives of common citizens who, while they would never think of themselves as being cheaters, are nevertheless inclined to commit the occasional act of beneficial fudging. And while honesty is a nice ideal, Callahan says that cheaters cheat because, contrary to oft-repeated axioms, cheaters win: the chances of being caught are shrinking as are the punishments meted out should one be nabbed, and the benefits of a successful cheat far outstrip any potential threat. Further, Callahan posits that otherwise upright folks who would not cheat are drawn into the practice out of fear that they simply won't be able to make it in modern society otherwise. There's