Business Marketing Management

Cover Art for 9781408093719, Business Marketing Management by Thomas Speh, Michael Hutt
ISBN: 9781408093719
Publisher: Cengage Learning EMEA
Published: 6 December, 2013
Format: Paperback
Language: English
Links Australian Libraries (Trove)

Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today’s dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.

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