The Strategy-Focused Organization
David P. Norton, Robert S. Kaplan
ISBN: | 9781422163559 |
Publisher: | Harvard Business Review Press |
Published: | 13 September, 2000 |
Format: | eBook |
The Strategy-Focused Organization
David P. Norton, Robert S. Kaplan
The creators of the revolutionary performance management tool called the Balanced Scorecard introduce a new approach that makes strategy a continuous process owned not just by top management, but by everyone. In The Strategy-Focused Organization, Robert Kaplan and David Norton share the results of ten years of learning and research into more than 200 companies that have implemented the Balanced Scorecard. Drawing from more than twenty in-depth case studies-including Mobil, CIGNA, and AT & T Cana
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