The Ultimate Sales Letter, 4th Edition

Cover Art for 9781440511912, The Ultimate Sales Letter, 4th Edition by Dan S Kennedy
ISBN: 9781440511912
Publisher: Adams Media Corporation
Published: 31 January, 2011
Format: ePub
Editions:
2 other editions of this product

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe

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