Contagious

Why Things Catch on

Cover Art for 9781442359376, Contagious by Jonah Berger
ISBN: 9781442359376
Publisher: Simon & Schuster
Published: 5 March, 2013
Format: Audiobook
Language: English
Editions:
7 other editions of this product

Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet.

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