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Pay No Attention to that Man Behind the CurtainHow Technology has made Traditional Advertising...

Pay No Attention to that Man Behind the CurtainHow Technology has made Traditional Advertising... by Patrick Griffin,Kevin Flynn, ISBN: 9781450219488
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ISBN: 9781450219488
Publisher: iUniverse
Published: 27 April, 2010
Format: ePub

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Pay No Attention to that Man Behind the CurtainHow Technology has made Traditional Advertising...

So you've just come up with a new ad campaign. Love the spots! Too bad no one will ever see them-even worse-too bad no one cares! Why is it that so much of that stuff we immediately recognize as 'advertising' is so bad? It's not just bad-well-it sucks. The reason: even though it's 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the '60s. The

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