e-Study Guide for: Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch & Belch, ISBN 9780073255965
Cti Reviews
ISBN: | 9781490256573 |
Publisher: | Cram101 |
Published: | 26 September, 2016 |
Format: | eBook |
e-Study Guide for: Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch & Belch, ISBN 9780073255965
Cti Reviews
Facts101 is your complete guide to Advertising and Promotion, An Integrated Marketing Communications Perspective. In this book, you will learn topics such as Organizing for Advertising and Promotion, Perspectives on Consumer Behavior, The Communication Process, and Source, Message, and Channel Factors plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textboo
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