Fashion Entrepreneurship: Retail Business Planning

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Cover Art for 9781501331619, Fashion Entrepreneurship: Retail Business Planning by Michele M. Granger
ISBN: 9781501331619
Publisher: Fairchild Books
Published: 27 December, 2018
Format: Paperback
Language: English
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5 other editions of this product

Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and Etsy, give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with 130 images show you how to apply the process to your own ideas.

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle

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