Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
Joseph Hancock
![Cover Art for 9781563676222, Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding by Joseph Hancock](https://bn.bkocdn.info/covers/6b8f20fbe716db8a/v/600.jpeg)
ISBN: | 9781563676222 |
Publisher: | Fairchild Pubns |
Published: | 22 June, 2009 |
Format: | Paperback |
Language: | English |
Links | Australian Libraries (Trove) |
Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding
Joseph Hancock
Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual's interest. Fashion branding is not just about specific products. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding?both the medium and the message?and not simply take advertisements and brands at face value.
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