The Political Brain

The Role of Emotion in Deciding the Fate of the Nation

Cover Art for 9781586485733, The Political Brain by Drew Westen
ISBN: 9781586485733
Publisher: PublicAffairs
Published: 31 May, 2008
Format: Paperback
Language: English
Links Australian Libraries (Trove)
Editions:
12 other editions of this product
Saving: Saving: $28.50 or 52%

A clinical psychologist and political strategist looks at how voters respond emotionally, not rationally, to presidential candidates and offers examples of politicians who create an emotional bond with voters that helps them ignore facts that contradict their preference.

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