Purple Cow

Transform Your Business by Being Remarkable

Cover Art for 9781591843177, Purple Cow by Seth Godin
ISBN: 9781591843177
Publisher: Portfolio
Published: 12 November, 2009
Format: Hardcover
Language: English
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16 other editions of this product
Saving: Saving: $54.24 or 76%

Godin shares the secrets of creating innovative marketing approaches, explaining how to find success by building one's best ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy.You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, and Dyson have in common? Seth Godin urges you to put a Purple Cow in everything you build and everything you do.

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