The Glitter Plan

How We Started Juicy Couture for $200 and Turned It into a Global Brand

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Cover Art for 9781592409358, The Glitter Plan by Pamela Skaist-Levy
ISBN: 9781592409358
Publisher: Avery
Published: 19 May, 2015
Format: Paperback
Language: English
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Part memoir, part business manual, and 100 percent juicy – the inside story of juicy couture, one of the most iconic brands of our time. Juicy Couture is one of the best-known clothing brands in the world, the epitome of California cool.  But when Pamela Skaist-Levy and Gela Nash-Taylor first set up shop in Gela's one-bedroom Hollywood apartment, neither anticipated that they would turn $200 into a global fashion empire.  They didn't go to Harvard Business School – or any business school – and rather than develop a complex business model, they created a unique, bold, and unconventional plan for success: the Glitter Plan.  Following their gut instincts to develop clothing they knew women would want to wear, they did everything from driving delivery trucks and sewing their clothes themselves to using guerrilla marketing tactics to get into the right stores.  The end result of their hands-on labor was Juicy Couture, which they sold for $250 million to Liz Claiborne in 2003, so that they could begin their next entrepreneurial endeavour, a clothing line called Pam & Gela. In The Glitter Plan, they open up about the lessons they learned along their journey in business. Life, and fashion.  Sharing advice and anecdotes that are at once funny, irreverent, and glamorous, the duo reveals how readers can transform passion and ideas into tremendous business success.  Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the spirit and savvy behind Pam and Gela's multimillion-dollar enterprise. Connect online www.pamandgela.com

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