Relevant and enlightening for film buffs and filmmakers alike, this unique book is already generating buzz among top Hollywood filmmakers. Color can be an incredibly powerful tool for filmmakers, yet many don't know how to maximize the effect it has on audiences: it can influence how audiences feel, act, and react and be used to further plot, character, and scene development. If it's Purple is based on Patti Bellantoni's groundbreaking color seminar at the American Film Institute, in which she t