The Why Axis

Cover Art for 9781610393126, The Why Axis by John List, Steven D. Levitt, Uri Gneezy
ISBN: 9781610393126
Publisher: PublicAffairs
Published: 8 October, 2013
Format: ePub

Can economics be passionate? Can it center on people and what really matters to them day-in and day-out. And help us understand their hidden motives for why they do what they do in everyday life?Uri Gneezy and John List are revolutionaries. Their ideas and methods for revealing what really works in addressing big social, business, and economic problems gives us new understanding of the motives underlying human behavior. We can then structure incentives that can get people to move mountains, ch

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