No B.S. Guide to Brand-Building by Direct Response

Cover Art for 9781613082713, No B.S. Guide to Brand-Building by Direct Response by Dan S. Kennedy, Forrest Walden, Jim Cavale
ISBN: 9781613082713
Publisher: Entrepreneur Press
Published: 17 March, 2014
Format: eBook

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make-first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number

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