El Punto Clave (the Tipping Point)

Como los Pequenos Cambios Pueden Provocar Grandes Efectos (Ensayo (Punto de Lectura))

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Cover Art for 9781616057220, El Punto Clave (the Tipping Point) by Malcolm Gladwell
ISBN: 9781616057220
Publisher: Punto de Lectura
Published: 30 June, 2011
Format: Paperback
Language: Spanish
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An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.

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