FMCG: The Power of Fast-Moving Consumer Goods
Greg Thain , John Bradley
ISBN: | 9781622876471 |
Publisher: | First Edition Design Pub. |
Published: | 11 July, 2014 |
Format: | eBook |
Editions: |
3 other editions
of this product
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FMCG: The Power of Fast-Moving Consumer Goods
Greg Thain , John Bradley
This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in dec
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