Move Fast and Break Things
How Facebook, Google, and Amazon Have Cornered Culture and What It Means for All of Us
Jonathan Taplin
ISBN: | 9781760553333 |
Publisher: | Macmillan |
Published: | 26 April, 2017 |
Format: | eBook |
Language: | English |
Links | Pan Macmillan |
Editions: |
13 other editions
of this product
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Move Fast and Break Things
How Facebook, Google, and Amazon Have Cornered Culture and What It Means for All of Us
Jonathan Taplin
Move Fast and Break Thing s tells the story of how a small group of libertarian entrepreneurs began in the 1990s to hijack the original decentralized vision of the Internet, in the process creating three monopoly firms-Facebook, Amazon and Google-that now determine the future of the music, film, television, publishing and news industries. Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the men who founded these companies, including Peter Thiel and Larry Page: tolerating piracy of books, music and film while at the same time promoting opaque business practices and subordinating privacy of individual users to create the surveillance marketing monoculture in which we now live. The enormous profits that have come with this concentration of power tell their own story. Since 2001, newspaper and music revenues have fallen by 70%, book publishing, film and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Google's YouTube today controls 60% of the streaming audio business and pays only 11% of the streaming audio revenues. More creative content is being consumed that ever before, but less revenue is flowing to creators and owners of the content. With the reallocation of money to monopoly platforms comes a shift in power. Google, Facebook and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremend
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