Updated edition with bonus chapter on how to restart good habits and make them stick. Banish bad habits for good and transform your life with this ground-breaking new book from neuroscientist and behavioural coach Dr Gabija Toleikyte. Most of us want to change something about ourselves - our stress levels, weight, relationships, or our performance at work. Change is hard and emotional but it's not as tough as you think. In this life-changing book, Gabija takes us on an eye-opening journey through the extraordinary human brain, explaining the science behind what makes us tick. With practical tools and simple tips, Gabija shows how you can make change happen, including: - What the brain needs to create new habits - The eight types of emotion and how to take control of them - The magical power of motivation and how to boost it - Simple ways to improve productivity - The secret to strengthening relationships Inspiring and enlightening, Why the F*ck Can't I Change uses neuroscience and behavioural analysis to show you how you can train your brain to make change last.