Global Media Sport: Flows, Forms and Futures
Flows, Forms and Futures
Unknown Author
ISBN: | 9781849666756 |
Publisher: | Bloomsbury Academic |
Published: | 1 December, 2011 |
Format: | eBook |
Links | Bloomsbury |
Global Media Sport: Flows, Forms and Futures
Flows, Forms and Futures
Unknown Author
How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media?In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose r
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