It's another Saturday night at your local bar. The lights flicker on and off. 2:00 AM again. Time to slink home? Or time to get started on a new adventure? The 2AM Principle will be your inspiration - and guide - to living life to the fullest. Adventures don't happen by accident - just ask Levy. Once a high school geek, Jon is now an established brand strategist, consultant and creator of the EPIC Model of Adventure, a breakthrough four-step process (Establish, Push Boundaries, Increase, Continue) for creating an unforgettable night - from assembling the right team and picking the best mission, to the finer points of party conversation, and the proper technique of scaling a wall. The only rule? Nothing good ever happens after 2AM - except the most epic experiences of your life. The 2AM Principle is packed with amazing tales - both outrageous and touching - from Levy's adventures: his improbable triumphs, inspiring failures, and life-changing lessons. With the brainy enthusiasm of a TED Talk and the life-hacking zeal of Timothy Ferriss's The 4-Hour Work Week, this book will resonate with anyone looking to live more fully - and adventurously.