The Decisive Moment: How the Brain Makes Up Its Mind
How the Brain Makes Up Its Mind
Jonah Lehrer
ISBN: | 9781921776328 |
Publisher: | Text Publishing |
Published: | 16 May, 2010 |
Editions: |
4 other editions
of this product
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The Decisive Moment: How the Brain Makes Up Its Mind
How the Brain Makes Up Its Mind
Jonah Lehrer
If you believe rational thought is the foundation of wisdom and that the best decisions are based on logic not emotion, think again. Our decisions are products of an intricate mix of reason, intuition and emotion. If we relied on reason alone we'd be almost incapable of deciding anything at all. The Decisive Moment tells the amazing story of what goes on in the brain when we make a decision. In lucid and accessible prose Lehrer presents cutting-edge neuroscience and psychological research. He uncovers the debate occurring between different parts of the brain when we face a choice-a debate about which we are almost always unaware and often have no control over. It's a must read for anyone interested in the human mind and how scientific discovery changes the way we think about ourselves. 'Lehrer weighs up the benefits of impulse versus rational thought, and his conclusions are surprising...a funny and original book...accessible scientific writing in the tradition of Richard Dawkins and Oliver Sacks.' Sunday Telegraph
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