• Advice from 45 prestigious branding firms • The newest and most innovative ideas for branding in any book Whether it’s presented on a business card or in a multimillion-dollar campaign, a successful brand must be recognizable and must build customer loyalty. In this book, forty-five design firms showcase their best brand-building work, with 1,300 full-color images and informative commentary. Branding USA features the remarkable work of the most creative minds in the branding business.