Mental Models

Aligning Design Strategy with Human Behavior

Cover Art for 9781933820064, Mental Models by Indi Young
ISBN: 9781933820064
Publisher: Rosenfeld Media
Published: 1 January, 2008
Format: Paperback
Language: English
Links Australian Libraries (Trove)

There is no single methodology for creating the perfect product -- but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons.

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