Library of Science Book Club selectionDiscover magazine What to Read' selection A really great book.' -IRA FLATOW, Science Friday One of the finest science writers I've ever read.' -Los Angeles Times Ellard has a knack for distilling obscure scientific theories into practical wisdom.' -New York Times Book Review [Ellard] mak[es] even the most mundane entomological experiment or exegesis of psychological geekspeak feel fresh and fascinating.' -NPR Colin Ellard is one of the world's foremost thin