The History of Graphic Design Volume 1: 1890-1945

Cover Art for 9783836563079, The History of Graphic Design Volume 1: 1890-1945 by Jens Muller
ISBN: 9783836563079
Publisher: TASCHEN
Published: 25 November, 2017
Format: Hardcover
Language: English

History is a complex business. Fortunes boom and bust, empires wax and wane, and change whether social, political, or technological has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design with its vivid, neat synthesis of image and idea has distilled the spirit of each age. This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 72 of which are profiled in detail besides 57 leaders in the field, including Alphonse Mucha, Edward Johnston, El Lissitzky, Herbert Matter, Saul Bass and A.M. Cassandre.

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