"Islam and Muslims in the American Media" discusses the themes and images that are projected about Islam and Muslims in the American media following the 9/11 events. It is grounded on the perception that newsreports in the media are not necessarily neutral. Rather, they are reported and articulated from certain ideological perspectives. They are a product of social and political circumstances that are deemed to be influenced by the culture of discourse production and consumption. The book provides evidences of the linguistic structures and discursive strategies which are believed to have a potential role in harbouring and prompting certain ideological themes about Islam and Muslims. From these evidences, it is shown the Media makes a departure from a monolithic representation towards a more fragmented perception. In fact, it highlights many diverse and competing themes about Islam and Muslims- showing them as a block that entails moderate and extremist camps and ideologies. In spite of that, it fails to make out where modernism ends and extremism begins.